News & Media

Placemaking for Vincentia Shopping Village - Updated 20 July 2021

Tue 20 Jul 2021


Vincentia, like the entire Jervis Bay region, is renowned for its beautiful beaches, clear water and natural environment and is a popular destination for domestic and international tourists and local day trippers. The Vincentia Shopping Village offers facilities serving the area’s resident population and visitors. The revitalisation of the precinct is long overdue with other Jervis Bay villages benefitting from recent upgrades to infrastructure and development of their public and commercial space. The intention of this project is to completely re‐landscape and re-imagine the 4500 m² Burton Street Mall in the Vincentia Shopping Village.

In 2019 Shoalhaven City Council was successful in receiving Federal funding through the Building Better Regions Round 3 Infrastructure program to revitalize the public space in Burton Street, Vincentia.


The project will give the tired and pinched open space a kickstart by revamping and re scaling it into a multi‐dimensional attractive hub for young and old, local and visitor alike. 

Through co‐operation of the owners of adjoining shops, the tenant mix can be made to offer an evening economy aimed at open plaza dining and multi‐community‐use, as it will re-purpose the area adjacent the Vincentia Village pedestrian mall by constructing an attractive and fully accessible hub. The project is funded by the Australian Government and Shoalhaven City Council. 

The upgrade will attract moreretailers, cafés and restaurants. This will in turn increase tourist visitation and community engagement, as well as support the local and regional economy  through the creation of jobs.

Project Objectives

By creating a retail, hospitality (dining) and entertainment and recreation hub the following objectives will be achieved:

  1. The Vincentia Shopping Village will attract more tourist visitors and locals
  2. Year-round employment will be increased with an obvious peak in the summer holiday season, with employment opportunities in the retail and hospitality/food sectors during the 6-month peak tourist season.
  3. Out-of-tourist-season employment will increase, generated through food service, local markets, night‐time economy activities and improved retail venues, and an increase in winter visitation by tourists taking advantage of the cheaper holiday rentals and lack of crowds.
  4. Spin-off-employment will support other businesses in this tourist area contributing to year‐round improved financial sustainability and long-term viability.

Project Cost: $3,444,246
Grant Amount: $1,700,000
Shoalhaven City Council Contributions: $1,744,246

Project Updates


Thursday 20 July 2021

The Vincentia Shopping Village ‘95% design documentation stage’ has now been presented to the registered stakeholder groups; Property owners, business owners & shop keepers, the Chamber of Commerce, delegates from the VRRA & VM. 

The three meetings proceeded as planned using the online forum of TEAMS.  In each presentation the different representatives gave way to a different focus and series of questions.  It is intended to post as many of the Q & A’s as possible in addition to posting the design and comments which arose about the plans in the presentations.

Please find below the general arrangement of the Vincentia Village Centre revitalisation plans and additional imagery.
  • Click here to open the Vincentia Shopping Village Presentation - 20 July 2021



    • Trees to remain
    • Timber deck
    • Entry/exit to remain
    • Reduced car parking
    • Amenity block
    • Gardens
    • Shade
    • Informal seating
    • Outdoor dining
    • Textured surfaces
    • Tiered walls
    • Hob walls remain

    Thursday 15 July 2021

    Greetings Vincentia Community,

    This is a quick update to advise community members that Council’s Project Team’s second attempt at organising a Face2Face presentation of the final designs for Burton Street Mall is to be cancelled and changed to a TEAMS presentation.

    The Face2Face presentations scheduled for Tuesday 20th July have been replaced by online TEAMS meetings instead.   This is unfortunate as Council staff have been looking forward to presenting the designs and being able to discuss the project and answer questions in person.  Those members of the stakeholder groups that have previously received an invitation should soon receive confirmation regarding the Teams meetings on Tuesday 20th July.  You will receive an agenda and log via email.

    It is envisaged that following these detailed presentations those who attended from the Chamber of Commerce, Vincentia Matters, Vincentia Residents & Ratepayers, property owners and business owners will be able to also discuss the design with members from the wider community who are interested in the revitalisation of the shopping precinct.  The attendees will have a greater understanding of the background behind the design approach and be able address any misconceptions or refer any questions back to Council staff.

    Following the presentation, it is Council’s intention to place the plans and some Q&A on our web page to allow the wider public to have a look at what Council and the consultants NBRS have been preparing.
    Again, we are very sorry for the change in plans, however we are guided by NSW Chief Medical Officer advice.  We believe keeping our community safe is the highest priority.

    Thursday 8 July 2021

    Council’s project team is looking forward to holding a presentation of the completed designs for the Burton Street Mall within the Vincentia Shopping Village precinct.  This exciting public space design brings together a revitalised gathering and play space with an extended public open space which integrates carparking to the north and south and the shopping arcades to the east and west yet provides room for outdoor dining and entertainment opportunities.

    The plans show how the public space mixes art and playful sculptures with seating, pergolas, lighting, planting, and paving all of which give a new look and feel to the ‘mall’.  The modern amenity block integrates improved access from the southern carpark with easy linkages into the vibrant open space below. A low timber stage surrounds the two large Eucalypts with planting and landscaping to soften the edges and manage level changes to the northern carpark.

    Access throughout the site has been improved and level changes have been deftly handled with informal seating and greeting spaces made safe by defined pedestrian and vehicular pavements.  The predominantly native planting scheme also includes some small flowering deciduous trees to invite winter sun and summer shade to carparks, pathways and dining areas.

    Severalareas for dining have been designed into the public space to be taken up by themix of eateries that is hoped will develop fronting onto the mall area. Thisintroduction of outdoor dining for both locals and visitors to the area is seenas changing the shopping mix and foot traffic into the evenings and across theweekends as patrons seek out a formal meal or easy fish n chips or pizza forthe family.

    Council will hold two face to face presentation sessions for designated members of the Vincentia Chamber of Commerce, property and business owners, Vincentia Residents & Ratepayers (VRRA) and Vincentia Matters (VM). The invitations will be extended for a limited number of participants as we are adopting the precautionary principle of maintaining the 4m 2 rule with attendee numbers predicated on the capacity of the hall.  Council has also invited the design consultants NBRS to assist in the presentation.

    Note: This invitation is a follow up from a previously scheduled meeting which was unavoidably cancelled due to Covid restrictions. 

    Note: Following on from this presentation the designs and imagery will be posted on this web page for the wider community to view.

    Tuesday 15 June 2021

    The long-awaited redesign of the Vincentia Shopping Village is soon to be completed and the plans then presented to our stakeholder groups. The design development has experienced a number of delays which have impacted the design delivery timeline.

    NBRS the successful design consultancy have been working hard to integrate the most popular requests captured in our extensive public consultation phase managed by Placescore.

    The community overwhelmingly requested;

    • keep the two big trees.
    • have a brand new amenity block
    • an organic shaped informal public space
    • weave in mostly native planting scheme
    • outdoor dining and informal seating under lighting and shade
    • improved pedestrian navigation for all
    • water and play space to keep the kids intrigued....
    • cool vibe to keep the adults intrigued.......
    • something unique that other towns don’t have......

    The SCC project team wanted to bring you a 90% draft shortly, however NBRS have just advised of a major setback. They have lost a third Landscape Architect Design Manager in two months.  This unfortunate and unusual situation has had a noticeable impact on the timely delivery of design documentation in readiness for the Tender and construction phase.  NBRS are now behind schedule however they are working hard to deliver the complete design by end of June. 

    The SCC project team share the frustration and disappointment with our local community regarding delays. The project has experienced other setbacks such as the Currowan fires as well as the impacts of COVID-19 forcing the entire design phase to be managed via ‘Teams’ with SCC not once meeting our design consultants face to face.

    It is our plan to reveal the full designs as soon as we received the 100% design documentation with a small scale sculpture of part of the play space.

    These images are a little intrigue to let you know the upcoming design has a definite Jervis Bay philosophy. Can you work out what they might be?


    Thursday 6 May 2021

    The design for the Vincentia Shopping Village - Burton Street upgrade is progressing well and many complex details have been resolved with the aim of increasing the public space whilst improving the movement through the mall to the adjoining car spaces.   The design is based on the information received through consultation in the Placemaking project.   Council undertook the Placemaking project  early in the life of the project to ensure that as many people as possible had input into the design process to provide the design consultants with a comprehensive brief directed by the vision and wishes of the community.

    There has been a slight extension to the timeframe due to impacts of COVID-19.  We look forward to receiving the design and believe that it will meet the objectives of the grant and create a vibrant centre that will be enjoyed by members of the community.  The Project Team will coordinate an information evening to present the design to the community once it has been received by Council and discussions held with the adjoining property owners. 

      Key Activities

      The key project activities to realise a vibrant and attractive community gathering place will include:

      • Detailed design of the community gathering place - IN PROGRESS
      • Tender preparation and procurement
      • Site preparation, including demolition, earthworks, civil works and foundations.
      • Installation of surface and subsurface tree management systems
      • Construction including: 
        • Raised outdoor dining area 
        • Appropriate shade structures.
        • Improved carpark of approximately 440m2 and associated access.
        • Amenity upgrade to create an aesthetically pleasing amenity block including at least one accessible toilet
        • Landscaping including planting, irrigation, walling, steps, footpaths and paving with a nature-based theme reflecting the Jervis Bay aesthetic
        • Installation of furniture including lighting, shelters, park seating, park picnic settings, bin enclosures and water station.
        • Installation of signs.

        Project Location

        • Burton Street, VINCENTIA NSW 2540


        Extensive community and business consultation have been incorporated into the Place Score Report (see below).

        Following a tender process Shoalhaven City Council engaged NBRS Architecture in November 2020 to develop the design for Burton Street Mall and subsequently provide Council with a construction documentation package and tender documentation.   The design will be informed by wishes expressed by the community through the Placescore consultation process.  

        Design is taking longer than originally expected due to site complexities.   The community overwhelmingly wanted to keep the two mature trees that are in Burton Street.   An arborist’s report showed that the trees are healthy and can remain in place.   Therefore, site design needs to take into account the level of the base of the trees.     

        The site slopes from south to north as well as from west to east.   Improved access is a key feature of the design.  NBRS engineers have been investigating how to adjust the gradient to provide greater accessibility while maintaining the base levels of the trees.     

        Shoalhaven City Council are confident that NBRS Architecture are able to design a welcoming and vibrant community space that will encourage locals and visitors to visit, stay and shop in Vincentia Village.    

        It is expected that design will be completed by late June 2021 and Council will be able to advertise the tender packages for construction in August 2021.

        Project Partners

        • Shoalhaven City Council
        • Vincentia Village Retailers, Businesses & Landlords
        • Federal Government - through the Building Better Regions Funding Program
        • Place Score
        • NBRS Architecture

        Further Information

        More information about this project is provided in the:

        • Document Library

            Who's listening

            Shoalhaven City Council
            Economic Development Office
            Phone: 02 4429 3388


            • Do you have a question? 
            • Click here to submit your Vincentia Village question 

            Document Library

            Important Links

            Life Cycle

            • Nov 2018 : Shoalhaven City Council lodges grant application
            • Mar 2019 : The Deputy Prime Minister approved funding for the “Placemaking for Vincentia Village” project. 
            • Jun 2019 : Grant Deed signed
            • Jul 2019 : Establishment of key stakeholder groups being the Project Control Group (Council staff), the Property Owners Group, the Shopkeeper Group  and the Community Stakeholder Group
            • Aug 2019 : Engagement of Placemaking Consultant being Place Score.
            • Sep 2019 : Care Factor surveys capturing most valued attributes of an ideal town centre redevelopment - 391 respondents
            • Sep 2019 : Online survey requesting ideas to make Vincentia Village sustainable and successful – 232 responses
            • Sep 2019 : Face to face survey on Place Experience Assessment - 47  respondents
            • Oct 2019 : Community Workshops – 32 participants
            • Dec 2019 : Workshop and street stand – 118 participants
            • Feb 2020 : Draft Vincentia Village Centre Place Strategy received
            • Feb 2020 : Temporary street furniture purchased.  Delivery delayed due to COVID-19.
            • Mar 2020 : Project update email notification sent to community stakeholders  
            • May 2020 : Webpage developed
            • Jun 2020 : Expressions of interest for design consultant being finalised
            • Aug 2020 : Expressions of interest for design consultant advertised
            • Sep 2020 : Expressions of interest assessed
            • Oct 2020 : Fee proposals assessed
            • Nov 2020 : Design Consultant engaged - NBRS Architecture
            • Jun 2021 : Design completed
            • Aug 2021 : Tender packages for construction

              Stay Informed

              • Click here to subscribe for project updates (send an email to Shoalhaven Councils Economic Development Office to request to be added to the Vincentia Village mailing list.